Share Your Offer With Confidence and Integrity
Compassionate Marketing
Learn how to share and sell your offers in a way that feels supportive to you, your clients, and your bank account.
You've got the skills. You've got the passion. You're eager to help others thrive...
But you're unsure how to effectively share your offer so that those who need it can find it and sign up.
And you’re determined to avoid slimy sales tactics that make you (and your prospective clients) feel gross?
I created Compassionate Marketing for you!
It takes a lot of time, effort, and resources to develop the skills necessary to help others live their best lives. You might spend years mastering the techniques that allow you to support, hold space, and empower others.
Yet, if you're not following a traditional career path with an employer, you're also tasked with promoting your services and securing paying clients. Entrepreneurship is wonderful in so many ways, AND it can feel like a never-ending to-do list.
Having spent nearly four years working full-time as a trauma-informed coach and educator, I realized I wanted to assist fellow healing practitioners in navigating the often confusing and overwhelming realms of marketing and sales.
Thus, Compassionate Marketing was born.
Let me tell you all about it!
Over the last 5 years, my business journey has looked like…
Starting with anonymously sharing my thoughts, words, and feelings about trauma recovery on Instagram...
Gradually growing more comfortable revealing my true self on social media, becoming certified as a trauma-informed coach, and opening up my schedule for one-on-one coaching sessions, followed by launching an online course...
Recognizing that to pursue meaningful work and sustain myself financially, I needed to effectively market and sell my services...
Engaging in various learning avenues such as courses, podcasts, masterminds, and workshops (alongside numerous trial and error experiences) to gain skills and confidence in the art of launching and selling my one-on-one services, courses, workshops, and memberships using social media...
Transitioning from experiencing intense anxiety during active marketing phases to cultivating a sense of trust and stability (albeit amidst uncomfortable feelings) while promoting and selling my offerings...
Understanding that I don't have to be perfectly regulated or maintain a constantly "positive" vibe to generate sales...
Developing a consistent and reliable launch strategy adaptable to all the offerings I create for my community...
I wanna share that with you!
As someone deeply passionate about supporting fellow trauma survivors, and someone who wants to do this work as my full-time job, I realized early on that simply existing online and sharing my offerings a time or two isn't enough to generate the sales required for sustaining this work full-time. I've come to understand that for my helping business to thrive long-term, I had to grow not only my practitioner skills but also my business acumen.
After four years of honing and applying marketing strategies in my business, I don’t claim to be an expert. However, I recognize that as a new coach, I would have greatly appreciated learning the tools and skills I possess today from a fellow trauma-informed practitioner who comprehends the nuance of offering trauma-informed care. We aim to avoid manipulation, slimy sales tactics, or making unethical claims, while still attracting clients.
In Compassionate Marketing, I won't promise that you'll achieve all your sales goals—such guarantees are neither ethical nor realistic. However, I will impart the exact strategies and skills I've cultivated that have enabled me to generate a sustainable income from my healing business. Moreover, I'll deliver this knowledge through group coaching sessions, allowing you to connect with me and other helping professionals in a similar position, seeking support in building successful businesses that support both themselves and their clients.
Compassionate Marketing is here to help you…
Share your offers with the world in a manner rooted in kindness and clarity, not manipulation, so people understand what’s available and if it’s a good fit for them.
Harness the power of social media to connect with your audience, foster trust, and reach the clients who need what you're offering.
Overcome imposter syndrome to courageously show up as your authentic self online and in your business.
Gain skills in the art of selling your services from pre-launch, to enrollment opening, all the way through to the closure of enrollment (not sure what these terms mean? I got you!)
Gain insights into how I've successfully launched my one-on-one coaching services, online courses, workshops, and membership spaces since 2020, despite the ever changing IG algorithm and market dynamics.
What's Covered In Compassionate Marketing?
Week One: Pre-Launch Preparation
Establishing and nurturing your audience through social media.
Addressing imposter syndrome challenges.
Setting realistic goals and planning your upcoming launch timeline.
Trauma-informed themes: Building confidence through practice and trusting the process.
Week Two: Creating Connection Opportunities
Crafting a free resource to deepen audience engagement.
Integrating your free resource with your main offering to guide potential clients.
Promoting your free resource authentically, without succumbing to shame or perfectionism.
Trauma-informed themes: exploration, abundance, and consent.
Week Three: Opening Enrollment
Sharing your offerings on social media and through email marketing with compassion and authenticity.
Telling impactful stories that showcase your offer's value and captivate your audience.
Managing the logistical aspects of the buying process with organization and clarity.
Trauma-informed principle: authenticity, aligning with values, and taking up space.
Week Four: Cart is Closing
Implementing ethical sales strategies to encourage sign-ups.
Handling the stress of selling with mindset and somatic practices.
Embracing the journey and finding opportunities for celebration regardless of outcomes.
Trauma-informed theme: mutual respect, containment, reflection, rest, and growth.
What is included when you enroll:
4 weeks of live training sessions with Emmy Marie hosted on Zoom. All calls will be recorded and available for future reference, or if you can’t make the calls live! Calls will run between 1-2 hours depending on the number of questions from the group!
A workbook for each module of the course, filled with information and prompts to help you integrate and practice the material you are learning.
2 months free inside the Blooming Together Membership for you to have an opportunity to connect with and receive support from Emmy and other folks doing this work.
Lifetime access to all materials including any future updates.
When does it start?
Our first call is on June 11th, 2024 at 3pm PDT//6pm EST. We will meet once per week on Tuesdays at 3pm PDT for 4 weeks.
How much is it?
The price for Compassionate Marketing is $250 USD total or two monthly payments of $125.
Student Testimonials
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Student Testimonials •
This is my first time teaching this program, so I don’t have any testimonials yet!
What I can tell you is…
Everything I will teach you inside Selling With Compassion is based on my experience as a solo entrepreneur who has been making a living offering my services as a trauma-informed coach and educator over the past 3.75 years.
You know what I didn’t expect to happen when I started this work? For me to learn a LOT about marketing on social media. But I’ve found that you can be the best practitioner in the world, but if you aren’t working for an employer or coming to the work with a wide network of people ready to refer you to clients, you’ve gotta find a way to share your offers with the world effectively.
There are many ways you can share your offer with the world. What’s worked for me is using social media. Despite its flaws, social media platforms like Instagram, TikTok, Facebook, and X are free to use and can allow us to reach a wide audience of people that would be hard for us to meet IRL.
I have used social media as a tool to help me connect and build trust with my audience over the course of 5 years. It takes effort, and it’s not for everyone, but this approach has allowed me to make a sustainable income from my business AND do the work that I’m passionate about.
I’m not a business expert or guru. I’m a trauma-informed coach who, over time, learned how to successfully and consistently promote and sell my offers on social media. I’d love to share with you what I know and help you have a business that feels supportive to you, your clients, and your bank account. It is, in fact, okay to want to make money doing this work. You deserve to be supported in return for the support you give others.
Everything I’m teaching within Compassionate Marketing is what I personally use to share and sell my offers. I’ll walk you through all the techniques and strategies I wish I knew when I was getting started. I’ll answer your questions and offer a behind-the-scenes peek into how a successful online business operates in the hopes that it helps you find your path forward and feel connected along the way. And I’ll provide a space for you to connect with others in a similar place in business as you, because community and connection are more valuable than I ever anticipated when I was first starting out.
Compassionate Marketing is a good fit for…
Healing professionals, including coaches, therapists, bodyworkers, somatic practitioners, tarot readers, astrologers, artists, writers, course creators, yoga teachers, fitness professionals, and more.
If you have an online-based business or are open to promoting your business using social media and email marketing.
You want to generate a sustainable income from your healing work but do NOT want to use slimy or manipulative sales tactics.
If you find it challenging or perplexing to share your offers, whether due to a lack of confidence, fear of selling, or simply being new to the process.
Ultimately, you seek to help others without compromising your well-being or burning out.
Ready to sign up?
Please note that all sales are final and refunds will not be given due to the digital nature of this course.
Both payment options include 4 weeks of live training sessions, recordings of all live calls, as well as a workbook for each week’s material.
Pay in Full:
$250
2 month Plan:
$125/month
About Emmy Marie
I am a writer, speaker, certified trauma-informed coach, somatic practitioner & NARM practitioner.
My mission in life and business is to empower trauma survivors to own their truth, reject shame, and thrive in their lives and relationships.
Since July 2020, I've been self-employed in trauma-informed coaching and education. I offer various services, including 1:1 private coaching, online courses, live group coaching programs, single workshops, and a membership group—I like variety! Working 25-30 hours per week allows me the flexibility to prioritize and support my own trauma recovery journey, which I consider a huge privilege AND believe all survivors deserve.
I love connecting with folks who may be at an earlier stage in their entrepreneurial journey and are looking for guidance in marketing their services online. I went many a month feeling pretty lost and confused with the process of marketing and selling online. As my confidence has grown, so has the desire to help others in a similar position. Thus I created Compassionate Marketing :)
Frequently Asked Questions
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Frequently Asked Questions ○
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Yes it is! But if you can’t make it live, all calls will be recorded and available for replay indefinitely. Coming to the calls live allows you the chance to ask me questions and connect with fellow business owners!
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I believe so! I’m creating this course to be the kind of resource I wish I had when I was at the very beginning of my career as a trauma-informed coach at educator. That being said, I also hope this will be helpful for folks who have been at it for a while, but are struggling when it comes to marketing their business online. If you read what the course covers and it sounds like topics you are interested in or needing support with, I really hope this is helpful for you!
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It does not, but you are welcome to book coaching calls with Emmy if you're interested. Book a free discovery call here if desired!
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Nope! Our first live call is June 11th - feel free to sign up any time before then.
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Great! I made you a free resource for that. Grab it here.
If you need more support for this, you are more than welcome to book a 1:1 call with me as well. Email me @ bloomingforwardnow@gmail.com and we can chat more about your unique needs.
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Have any questions or want to make sure it's a good fit for you? Email me at bloomingforwardnow@gmail.com - I'm happy to help!
Marketing doesn’t have to be manipulative to be effective.
Let’s practice Compassionate Marketing.
Disclaimer: This is an educational course, not to be misconstrued as therapy, legal advice, or financial planning. Results are not guaranteed and any actions you take, and the consequences thereof, whether real or imagined, are entirely your own. I accept no liability from anything that should arise from the use of the information on this site or the engagement of my services.